Studio Priscilla
The room speaks first. Priscilla just knows how to listen.
A personal aesthetic is easy to brand and hard to systemise. Priscilla's own taste, a modern read on Federation style with a touch of European elegance, was clear and already well formed.
The harder problem was building an identity flexible enough to sit behind every kind of project she'd take on next, not just the one currently in front of her, without flattening that taste into something generic in the process. Frankly Studio led a full new brand identity and collateral suite from the ground up.
The palette is the real answer to the brief's hardest problem. Rather than one fixed mood, it's six tones, each drawn directly from a real material. Because the palette is sourced from materials rather than a single aesthetic idea, it can recombine differently from project to project, warmer here, cooler there, without ever breaking from the system underneath it.
