Jordan Anthony
An artist and his atelier, now on his own terms.
There is a particular kind of confidence in doing less. After more than a decade building a name across Sydney's most respected rooms and co-owning a busy Double Bay institution, Jordan Anthony closed that chapter and opened something completely different: a two-chair atelier on Victoria Street, Potts Point, where every appointment is his alone, start to finish.
"I reached a point where I wanted to slow things down," Jordan says. "Some of the best work happens when there is time to really understand someone, how they wear their hair, how they want to feel and what works for their lifestyle. I wanted to create a space that allowed for that."
Fewer clients. Complete attention. Time, built into the identity from the start.
Client
Scope
Brand identity
Collateral and touchpoints
Website design & development
Social content guide
Collaborators
Pinnacle Design Studio
M Corp Construction
Features
Grit in a gilt frame
The brief called for a brand carrying two influences at once. Jordan's own Italian heritage and a fluency in old-world European glamour sit on one side. On the other, Kings Cross, its history at its most alive through to today. That dichotomy plays out in real time at Jordan Anthony: beautiful women with bouncy blow outs, stepping out for a cigarette lit under fluorescent street lights.
The identity's wordmark takes a high-contrast serif pulled from the era of nineties fashion mastheads, before every luxury house re-branded to sanded down to sans-serifs.
The material world carries that same tone into the physical space. An olive sage green anchors the identity, unusual and confident against the blush and neutral tones most of the category defaults to. Inside the atelier, deep bottle green walls meet oxblood terrazzo underfoot, aged brass fittings, heavy drapery, leather chairs, and a wall of black-and-white snapshots from the Cross in its heyday, drag queens caught mid-preparation backstage, giving a brand-new space the feeling of one with real history already lived in it.
Discretion is the other half of the story. Celebrity hairstylists earn trust on skill and silence alike, and the atelier's physical presence mirrors that directly. From Victoria Street, passersby catch only a glimpse, a slice of deep green and gold through heavy velvet curtain, enough to draw the eye without giving the room away. That glimpse-before-entry experience is the brand in physical form: access as privilege.
Frankly Studio's scope covered brand identity, collateral and touchpoints, the website, and a social content guide, working alongside Pinnacle Design Studio, who led the interior design, and M Corp Construction, who brought the space to life.
Within its first month open, the atelier was already named in Vogue Australia's 2026 guide to Sydney's best hair salons.
